3D has not been enforced - waiting for the next wave - let's see what the technology

After the 3D hype, triggered primarily by the Hollywood blockbuster "Avatar," the 3-D market is again stalled. This is partly because the film industry has not brought enough quality productions out afterwards and even 3D TV programs are rare. This is the conclusion the PwC study "Waiting for the next wave 3D entertainment 2012".

Thus, the number of 3D movies has traditionally strong U.S. market in recent years can not stabilize. In numbers: 2010 and 2011, sales fell by 3D movies in the U.S. by 18 percent. 2D movies in the United States thus achieved a turnover of 8.4 billion U.S. dollars from 1.8 billion dollars in 3D (2010: 8.4 billion USD 2D, 3D 2.2 billion U.S. dollars) .

"Even in 3D quality movies can only attract viewers to theaters, especially since for 3D representations usually have to pay an extra price. An abundance of mediocre films is so in large part because responsibility that consumer enthusiasm for 3D has died down, "said Werner Ballhaus, head of PwC's Technology Division, media, telecommunications.

Growth drivers rather from foreign markets and there, particularly from Asia. That was in China - the second largest after the United States now film market in the world - for many years the number of foreign films that can be shown in theaters, limited to 20 per year. This limit was recently increased to 34, and those 14 additional productions were shown primarily in 3D.

Massive development has made the handset market. Sales of 3D-capable television sets has risen sharply - mainly due to the overall attractive pricing structure and also thanks to other technological innovations that encourage them to buy a new TV. In China and Western Europe, for example, this development led to a share of almost 20 percent 3D TVs on sale of new equipment. So it came in one of the fastest 3D images of a product in the market of consumer electronics in the recent past.

Besides real 3D cinema blockbusters are missing the industry even more attractive 3content, such as TV programs or sports. So loud the PwC study in Europe as a whole, there are only four 3D channels. Even in the U.S. there are only six stations broadcasting vivid pictures.

Hoped the new growth industry of other 3D-capable devices like game consoles, smart phones, cameras and the resulting content of user generated content. "Our analyzes can certainly lead to the conclusion that, for example, 3D digital cameras for home use could trigger a real boom in the market," says Werner Ballhaus. Likewise, the industry is working on devices that manage completely without 3D glasses. "From large screens that enable 3D entertainment without glasses, the industry would benefit greatly," said Ballhaus.

Altogether, these and other factors to ensure that the 3D industry is gaining momentum around the world again. This also by innovative film formats, the new edition of hit films in 3D, and that more and more cinemas their technique will switch to the third dimension.